I had the honour of interviewing Dr. Ophira Ginsburg who used innovative uses of technology and understanding of human nature and illness to open and draw patients to a free breast cancer clinic in Bangladesh.

An excerpt is as follows:

She became a reluctant entrepreneur, partnering herself with a local phone company and MIT-educated philanthropists to develop a mobile application to help shepherd women in need into the clinic. In four months, a group of 30 women armed with mobile apps were able to interview 20,000 women. The application showed women video testimonials of other women who had been diagnosed with cancer and survived and others who were treated by early intervention. This helped dispel the notion that cancer was a death sentence, as was commonly believed in South Asia. Some other volunteers were trained to further coach women on secondary issues that might prevent them from seeking help, such as child care, transportation and/or fears of domestic violence. Ophira was able to empower women to swallow the bitter pill of a cancer diagnosis and get the treatment they desperately needed.

The full article is available here:

http://www.goodnewstoronto.ca/2015/01/doctors-caring-knows-no-borders/